Founded by an ex-banker, direct-to-consumer fashion brand SHE IS REBEL launches new pieces to turn sustainable dressing into a feminine and bold statement.
ZURICH, 22 October 2020 — SHE IS REBEL launches new sustainably-made styles that subtly project rebellion onto clothes, designed to represent the attitude of today's empowered women. The styles showcase natural confidence and an effortless feminine aesthetic to take women from home to everywhere else.
The making process rebels against the traditional fashion rules to pave the way for a pandemic-proof fashion model. The pieces are made independent from seasons and collections by skipping middlemen and traditional costs. The brand partners up directly with family-run factories in Istanbul, utilising sustainable materials and methods to create the pieces — including sourcing from the first vegan fabric-maker in the world, TENCEL™ and a local eco-friendly packaging producer of fashion brands like Chanel and Versace. The styles are produced in limited amounts and offered in the range of €50 - €350 to strike a balance between fashion and sustainability.
"SHE IS REBEL ADDRESSES THE NEW GENERATION WOMEN'S APPROACH TO DRESSING — WELL-CRAFTED, SUSTAINABLY-MADE, EFFORTLESS STATEMENTS."
The French model Justine Soranzo poses in the new pieces. The Insta-famous model showcases the confrontation between what people expect from a woman (beautiful, soft, sweet) and who she really is (passionate, smart, dangerous). Justine's attitude is captured by the French photographer Anaïs Da Silva and styled by the French stylist Mia Rafolo. The concept is to rebel against today's fashion scene which addresses women from a position of weakness and advertises clothes as a 'miracle' solution to better themselves.
Every piece is named after an inspiring woman from the history and today. In addition, the brand up-cycles fabric wastes to accessories and donates 100% of proceeds to support girls' education in Turkey.
The pieces are exclusively offered at sheisrebel.com and available to order since October, 19th with worldwide shipping.
ABOUT SHE IS REBEL
Founded in 2019, SHE IS REBEL is a direct-to-consumer fashion brand that offers everyday wardrobe essentials sustainably. Based in Zurich, with a creative team in Paris, SHE IS REBEL produces all garments with eco-friendly methods and materials in family-run factories in Turkey. The brand has hosted 2 successful pop-up stores in Zurich and Paris, and cultivated a loyal customer base in Europe and US. Available exclusively online at sheisrebel.com and through its pop-up stores, SHE IS REBEL's vision is to revolutionize the fashion industry by bringing sustainable fashion to every woman.
ABOUT MELIS SAWERSCHEL, THE FOUNDER OF SHE IS REBEL
SHE IS REBEL was founded by Istanbul-born Melis Sawerschel (34). She is an ex-banker (UBS, Credit Suisse) with an engineering degree in materials and production (Istanbul Technical University), and a master's in management (ETH Zurich). Splitting her time between Zurich and Paris, Melis draws inspirations from the passions and desires of women— from which the name of the brand takes root.