SHE IS REBEL is resetting the fashion rules.

Founded by an ex-banker, direct-to-consumer fashion brand SHE IS REBEL launches new pieces to turn sustainable dressing into a feminine and bold statement.

ZURICH, 22 October 2020 SHE IS REBEL launches its first collection that brings fashion, sustainability and accessibility together for fashion-lovers.

The styles showcase a timeless and effortless feminine aesthetic with bold details. The pieces are made individually and independent from seasons and collections. The styles are produced in limited amounts and offered in the range of €50 - 350 to strike a balance between fashion and sustainability. 

The making process rebels against the traditional fashion rules and skips middlemen and traditional costs to offer sustainable pieces at direct-to-women prices. The brand partners up directly with family-run factories in Istanbul, utilising sustainable materials and methods — including sourcing from the first vegan fabric-maker in the world, TENCEL™ and a local eco-friendly packaging producer of fashion brands like Chanel and Versace. 

"SHE IS REBEL ADDRESSES THE NEW GENERATION WOMEN'S APPROACH TO DRESSING — WELL-CRAFTED, SUSTAINABLY-MADE, EFFORTLESS STATEMENTS."

says Melis, the founder of SHE IS REBEL.

The French model Justine Soranzo poses in the new piecesThe Insta-famous model showcases the confrontation between what people expect from a woman (beautiful, soft, sweet) and who she really is (passionate, smart, dangerous). Justine's attitude is captured by the French photographer Anaïs Da Silva and styled by the French stylist Mia Rafolo. The concept is to rebel against today's fashion scene which addresses women from a position of weakness and advertises clothes as a 'miracle' solution to better themselves.

Every piece is named after an inspiring woman from the history and today. In addition, the brand up-cycles fabric wastes to accessories and donates 100% of proceeds to support girls' education in Turkey.

The pieces are exclusively offered at sheisrebel.com and available to order since October, 19th with worldwide shipping.

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ABOUT SHE IS REBEL

Founded in 2019, SHE IS REBEL is a direct-to-consumer fashion brand that makes limited edition, beautiful wardrobe classics using sustainable materials and methods. Based in Zurich with a creative team in Paris, SHE IS REBEL partners up with family-run factories in Turkey to bring superior craftsmanship and quality to women's wardrobes at direct-to-women prices. 

Available exclusively at sheisrebel.com with worldwide shipping, and its own ephemeral boutiques, SHE IS REBEL is committed to creating a sustainable future by elevating women and their wardrobes.

ABOUT MELIS SAWERSCHEL, THE FOUNDER OF SHE IS REBEL

SHE IS REBEL was founded by Istanbul-born Melis Sawerschel (34). She is an ex-banker (UBS, Credit Suisse) with an engineering degree in materials and production (Istanbul Technical University), and a master's in management (ETH Zurich). Splitting her time between Zurich and Paris, Melis draws inspirations from the passions and desires of women— from which the name of the brand takes root.