PROFILE – Rihanna – Revolutionizing Business As We Know It
We all know Rihanna as a singer, songwriter and actress, coming out with songs that made our teenage and young adult years and being the face on many of the posters that adorned our bedroom walls – but in recent years, she’s turned her hand to something new, becoming a power woman.
That turn of phrase may be thrown about a lot – but that is what Rihanna has become, a figure of authority not just in the music industry, but to all of those she has ventured into. Remember the release of Fenty Beauty in 2017? It wasn’t just the name that got customers flocking to Sephora and Harvey Nichols stores all over the world – it was also the wide range of tones available that were lacking at that time in the luxury cosmetic industry. This idea was innovative and was more representative of women today – a big name, affordable prices, and more options. Rihanna related to her own experiences, and it’s also the reason for the rise of cosmetics sales in Saudi Arabia, just going to show what was lacking on the market. She’s set a new standard within the industry, with fellow celebrities failing to reach the bar that she has raised.
What’s her next venture I hear you ask? Well, you may have heard that Rihanna is thinking of another, bigger picture – taking over the fashion industry. Just a few months ago, it was reported that Rihanna was going to work with major fashion group LVMH to create her own luxury brand. It was a moment to go down in history – Rihanna is the first black fashion designer to be part of LVMH, but she has made the brand mainly digital, with a few pop-up stores around the world. At the Paris pop-up store opening, she told journalists, “This is a moment in history, it’s a big deal for me and my entire generation”. She certainly doesn’t back down from a huge challenge!
We all know that this isn’t the first time that Rihanna has ventured into fashion – just think of her lingerie brand Savage Fenty, that is also going strength-to-strength, or her very first collaborations with British fashion brand River Island or as an ambassador for Puma. This could have been enough, but her own luxury brand was not just a money-making scheme, or another venture in the fashion industry, it was a personal cause close to her heart – something she knew she had to fight for, not just for herself, but as she quite rightly mentioned, her generation. The fashion industry needed to be more relevant and modernized, and the luxury industry democratized – and that is what Rihanna did.
Via Fenty Instagram
Simply named “Fenty”, Rihanna’s luxury brand boasts minimalist designs with a futuristic edge, and of course, Rihanna still embraces the sportswear trend that she knows and loves and makes it her own. She aims to empower women under all their different aspects through her designs – you can be sexy one day and more laid-back the next, it’s all part of being a woman, being versatile and constantly evolving.
By Emma Philo - Editor at She Is Rebel