It’s not a happy accident when you hear that Paris is the fashion capital – it’s the home of some of the biggest fashion brands in the world. Beside the heft of Chanel, Dior, Saint Laurent and Celine (or Céline in our hearts), the fashion capital is also the birthplace of so many up-and-coming names that you might not have heard of.
If you are bored of the same old, same old Parisian fashion brands, here we share the best hidden Parisian fashion gems for you - tested, approved!
Art du Basic stands for everything we love about Parisian style – classic, elegant shapes with a little bit of edge, bringing them into the modern day. Sharp tailoring, oversized men’s work shirts, and an off-the-shoulder metallic dress are just a few of the pieces we have our eye on! And if that isn’t enough, everything in made in France – what more could you ask for? Our founder, Melis, swears she never skips Art du Basic on her trips to Paris, ever, so it’s definitely one to look out for!
Another key to being sophisticatedly Parisian is to wear loose-fitting shapes with elegance. Oxyde loves a boyfriend coat and a classic shirt dress, and when you wear their pieces, whether you’re in Paris or on the other side of the globe, you will feel like a true fashionista. They are also sustainable, only using natural fabrics such as cotton and wool, so their collections are with the investment, and aren’t just easy on the eye.
Les Petites… is a Parisian fashion brand that embraces that effortless boho vibe that you long for season after season. Not only that, but they have more trend-led pieces for the fashionista dying to make a statement. Oversized puffer coats for wintery Paris walks, or floral dresses to team with a pair of combat boots, the choices are endless and their pieces can usually be spotted on influencers from Paris to Tel Aviv. With a number of shops in some of Paris’ coolest districts, you can’t miss Les Petites…!
Sessùn may originally have been founded in Marseille, but you can’t deny its Parisian-chic vibe. Loose-fitting shapes in feminine prints make this brand the epitome of French style. We also love the clothing brand’s origin story – the creator was an anthropology student who decided to boldly venture out into the world of fashion, a real inspiration story for us Rebels!
Kilo Shop is vintage made cool – the shop is always filled to the brim with customers looking for a one in a million look. If you’re one of those people who hates bumping into someone with the same coat on as you (and believe me, I’ve been there), then Kilo Shop is the place to go! You can also find some real vintage bargains as the price is determined by the weight of the products and their tags – easy, carefree shopping at an affordable price!
Don’t be fooled by the name. Another Marseille fashion brand hitting the big time in Paris – originally inspired by fashion State-side, it began to become heavily influenced by the simplicity of French fashion, revisiting basics such as the cashmere sweater and the wool blend coat. American Vintage brings together all the basics you need in your wardrobe, that will stand the test of time.
Swildens is the ideal clothing brand for those of you who just can’t get away from a retro vibe. Inspired by 70’s and 80’s fashion, it intertwines bohemian chic with masculine tailoring and sometimes more edgier, rock-inspired pieces to spice up your wardrobe. In particular, their iconic pieces tend to be their dungarees and their floaty skirts for an effortlessly cool look.
You can spot Tom Greyhound in one of the hippest shopping areas in Paris, Le Marais. With Korean influences, the Parisian concept store won the hearts of its public, and has certainly won ours. It hosts a range of fashion brands from Jil Sander to J.W Anderson, giving you a rich and diverse shopping experience. With a sportswear-inspired edge, you will love shopping here!
Karl Marc John is a timeless brand who, like American Vintage, love to work on reinventing basics by using quality fabrics and unique design details. With their flagship store set in the atmospheric Marais, KMJ create effortlessly feminine pieces that compliment anyone’s style. From slouchy knits to retro-inspired jumpsuits, you will find your hidden treasure amongst the KMJ collection.
Des Petits Hauts, like us, are dedicated to their knitwear and are renowned in France for their quality fabrics at an affordable price. Des Petits Hauts is the perfect harmony of Parisian-meets-Bohemian chic for a feminine wardrobe with a playful touch. Loud printed pants, mixed with basics such as their mohair sweaters, make their collections relevant, on-trend and wearable.