Created by Melis Sawerschel, She Is Rebel designs seasonless statement styles that stand out on their own, inspired by those who follow what they believe. We skip seasonal collections and short-lived trends, instead make individual pieces that can be styled differently and worn repeatedly. We also eliminate middlemen and traditional costs to offer direct-to-women prices. From thread to shipping, we use the most sustainable practices and materials possible, and source everything directly from local suppliers.
The women themselves inspire what She Is Rebel stands for — passionate, courageous, strong with an unapologetic attitude. Our design mission is to make bold wardrobe essentials in feminine silhouettes to complement their character. We are meticulous about fabric and fit. We sample each piece on different body types to achieve figure-flattering proportions. We then bring our designs to life in limited amounts, using premium sustainable fabrics.
We partner up directly with family-run factories in Turkey for their superior craftsmanship and quality. They are certified for providing consistently good-quality products as well as the best possible working conditions and workplace health and safety.
We work with award-winning fabric-producers including the first vegan fabric-producer in the world (certified as Vegan V-label). All our fabric producers are OEKO-TEX certified. In other words, there is no harmful substance in any stage of processing.
Vegan textile process does not use any animal product from raw materials to finished goods, hence no animal protein contamination to your skin. Fibers, chemicals, dyestuff and other solvents are specially selected and processed in a new environmentally responsible production technique. In other words, vegan fabrics are cruelty-free, free of protein and biodegradable.
Here are some info about our fabrics.
Tencel is one of the most environmentally friendly fabrics which is regenerated from wood cellulose obtained from sustainably grown forests (largely eucalyptus trees). Tencel is treated in a closed loop process in which solvents are recycled with a recovery rate of 99.5%. The tiny amount of remaining emissions is decomposed in biological purification plants.
Tencel is soft, durable, breathable. Garments made of Tencel are also less prone to shrinking, wrinkling and bacteria. Many say Tencel is the holy grail of all fabrics. We couldn't agree more.
We are an official partner of Lenzing, a cool way of saying our Tencel-based pieces are certified.
Cupro is a regenerated cellulose fabric made from cotton waste, meaning 100% plant-based and biodegradable. It’s produced in a closed loop which means the chemicals used can be extracted afterwards and the water can be reused.
Cupro keeps you cool in summer, warm in winter. It is lightweight and drapes beautifully. Clothes made of cupro have smooth hand feel and deep color with better moisture control, antistatic effect and supple touch.
Rayon is the first man-made fiber as a substitute for silk. It is composed of regenerated and purified cellulose derived from sources such as wood and agricultural products. Rayon has several types such as viscose, modal and lyocell. Each of them goes through different manufacturing processes, the properties of the finished product differ.
Many characteristics of rayon are similar to cotton. It is also known with its high-performing and quality nature as well as silky feel and beautiful drape. Viscose and rayon are usually used as synonyms.
Viscose is derived from the cellulose or wood pulp from regenerative trees such as eucalyptus, beech and pine, as well as plants such as bamboo, soy and sugar cane. As a plant-based fiber, viscose is not toxic or polluting, but its manufacturing process can be. We only source viscose whose manufacturing is certified as eco-friendly.
Viscose is a more durable and animal-friendly alternative to silk.
Linen is an ancient sustainable fabric made from the stem of the flax plant. It requires way less water to grow compared to traditional cotton.
Linen warms you in winter and cools you in the warmer months. Linen clothing is breathable and naturally moth resistant. It gets stronger with every wash.
Organic cotton is grown by removing the pesticides and other chemicals. It is a natural, renewable and biodegradable fiber. It also has less impact on both environment and workers. We source only GOTS certified organic cotton from Turkey. Good to note the cultivation of GM (genetically modified) cotton is forbidden in Turkey.
Cotton is a body-friendly fabric with its very breathable, absorbent, comfortable characteristics.
Our wool fabric is produced by wools obtained from the tailpiece of the unshaved sheep, known as 'mulesing free wool'. This is certified under the 'Animal Welfare' product range.
Wool feels natural, drapes well and returns to its natural shape thanks to its elastic character.
We buy surplus fabrics directly from producers and source recycled fabrics that are recovered from dead-stock or other textiles (mostly polyester). Surplus and recycled fabrics save natural resources and give second chance to textiles instead of ending in a landfill.
As we have no control over its making in the first place, we have to get creative to design with these kind of fabrics. This is a cool factor for us.
We use recycled plastic and compostable clothing bags. Our fabric-based labels are made from recycled fabrics. Our paper-based packagings are recyclable, made from sustainably forested papers or recycled materials. We also use only email invoicing.
We think unboxing experience is overrated (and not so sustainable). You keep the product, not the packaging. We ship carbon neutral with minimum packaging. So that the reduced weight and size require less energy, hence less carbon footprint.
We think education is the first step to learn how to make a life. We up-cycle our textile wastes into new fashion pieces like accessories and donate all proceeds to girls education through an NGO in Turkey.