Founded in 2009, SHE IS REBEL is a Zurich-based fashion brand with a global reach. We make limited edition beautiful wardrobe classics that are inspired by women who follow what they believe. We skip short-lived trends and seasonal collections, instead design individual, timeless pieces you can style differently and wear repeatedly. From sourcing eco-friendly fabrics to partnering with ethical factories, we seek and use environmentally and socially sustainable practices at every step. Business communities call this revolutionary, you can call it rebellion in fashion.
BREAK THE RULES, LOOK GORGEOUS
SHE IS REBEL stands for bold, passionate, unapologetic women. Our design mission is to create effortlessly feminine, classic versatile pieces that elevate and flatter you. Each piece is shaped by our love for bold twists from embraced waists, pronounced flares to elegant décolletés. We are super meticulous about fabric and fit. We sample each design on different body types to achieve figure-flattering proportions. Our pieces also rebel against the waste and come to life in limited quantities. As unique as you are. You know the feeling.
FINE CRAFTSMANSHIP, RESPONSIBLE PRODUCTION
We eliminate middlemen and all traditional costs, instead partner up directly with family-run factories in Turkey. We share the same dedication for bringing superior craftsmanship and quality to your wardrobe. They also make environmental responsibility priority and offer fair working conditions. On a happy note, we get to know them all and visit on site often. From sketch to packaging, each piece enjoys the attention to detail while you enjoy the best craftsmanship at direct-to-women prices.
We work with award-winning fabric-producers, including the first vegan fabric-producer in the world (certified by V-label).
Vegan textile process doesn't use any animal product from raw materials to finished goods, hence no animal protein contamination to your skin. Fibers, chemicals, dyestuff and other solvents are specially selected and processed in a new environmentally responsible production technique. In other words, vegan fabrics are cruelty-free, free of protein and biodegradable.
Our fabrics (excluding surplus, recycled and cotton-based fabrics) are OEKO-TEX certified. In other words, there is no harmful substance in any stage of processing.
Since we’re a company founded by a Materials Engineer, materials are a big deal for us. In case that applies to you too, discover the fabrics we are using at SHE IS REBEL.
∙ TENCEL™ Lyocell
TENCEL™ branded lyocell fibres are among the most environmentally friendly fibres which are regenerated from wood cellulose obtained from sustainably grown forests (largely eucalyptus trees). They are treated in a closed loop process in which solvents are recycled with a recovery rate of 99.5%. The tiny amount of remaining emissions is decomposed in biological purification plants.
TENCEL™ fibres are soft, durable, breathable. Garments made of TENCEL™ fibres are also less prone to shrinking, wrinkling and bacteria. Many say TENCEL™ fibres are the holy grail of all fibres. We couldn't agree more.
SHE IS REBEL is an official partner of TENCEL™, a cool way of saying our pieces containing TENCEL™ fibres come from a certified source.
Cupro is a regenerated cellulose fabric made from cotton waste, meaning 100% plant-based and biodegradable. It’s produced in a closed loop which means the chemicals used can be extracted afterwards and the water can be reused.
Cupro keeps you cool in summer, warm in winter. It is lightweight and drapes beautifully. Clothes made of cupro have smooth hand feel, deep color and better moisture control.
Rayon is the first man-made fiber as a substitute for silk. It is composed of regenerated and purified cellulose derived from sources such as wood and agricultural products. Rayon has several types such as viscose, modal and lyocell. Each of them goes through different manufacturing processes, so the properties of the finished product differ.
Many characteristics of rayon are similar to cotton. It is also known with its high-performing and quality nature as well as silky feel and beautiful drape.
Viscose is derived from the cellulose or wood pulp from regenerative trees such as eucalyptus, beech and pine, as well as plants such as bamboo, soy and sugar cane. As a plant-based fiber, viscose is not toxic or polluting, but its manufacturing process can be. We only source viscose whose manufacturing is certified as eco-friendly.
Viscose is a more durable and animal-friendly alternative to silk.
Linen is an ancient sustainable fabric made from the stem of the flax plant. It requires way less water to grow compared to traditional cotton.
Linen warms you in winter and cools you in the warmer months. Linen clothing is breathable and naturally moth resistant. It gets stronger with every wash.
∙ Organic cotton
Organic cotton is grown by removing the pesticides and other chemicals. It is a natural, renewable and biodegradable fiber. It also has less impact on both environment and workers. We source only GOTS certified organic cotton from Turkey. Good to note the cultivation of GM (genetically modified) cotton is forbidden in Turkey.
Cotton is a body-friendly fabric with its breathable, absorbent and comfortable characteristics.
Our wool-based fabrics are produced by wools obtained from the tailpiece of the unshaved sheep, known as 'mulesing free wool' (no cutting skin). This is certified under the 'Animal Welfare' product range.
Wool feels natural, drapes well and returns to its natural shape thanks to its elastic character. It is also a moisture-wicking and odor-fighting fabric.
∙ Recycled/dead-stock fabrics
We are always on the lookout for surplus fabrics to buy directly from fabric-producers. We also source recycled fabrics that are recovered from dead-stock or other textiles (mostly polyester). Surplus and recycled fabrics save natural resources and give second chance to textiles instead of ending in a landfill.
As we have no control over its making in the first place, we have to get creative to design with these kind of fabrics. This is a cool factor for us.
We use recycled and compostable bags for garments. Our neck and care labels are made of recycled fabrics. Our paper-based packagings are recyclable, made from sustainably forested trees. We also use only email invoicing.
We think unboxing experience is overrated (and not so sustainable). Your order is shipped carbon neutrally with minimum packaging. We also source all materials directly from local suppliers to limit our carbon footprint.
THE FUTURE IS REBEL
Rebellion is our power. With power comes great responsibility. Keeping girls in school is one of our responsibilities for a sustainable future. We partner up with an NGO dedicated to give girls equal access to education in Turkey. We up-cycle our textile scraps into new fashion pieces like accessories and donate all proceeds periodically. As we grow with you, we want to expand to other countries. So all girls can take over rebellion from us.
THE CHIEF REBEL, NOT SO TYPICAL FASHION STORY
Living between Zurich and Paris, Istanbul-born Melis Sawerschel is a Materials Engineer with a master's in business. She quit her finance career to challenge the status quo between fashion and sustainability as well as to follow her childhood dream to dress and inspire women. A fantastic team of creatives in Paris and makers in Istanbul have joined her. Each piece is meant to be an individual special item that reflects the spirit of women who follow what they believe. Months of sleepless nights, numerous mistakes and one strong vision eventually led to SHE IS REBEL.