Created in 2017 by Melis Sawerschel, She Is Rebel designs limited edition statement styles that stand out on their own, inspired by those who follow what they believe. We skip seasonal collections and short-lived trends, instead create desirable individual pieces that can be styled differently and worn repeatedly. From using eco-friendly fabrics to recycled packaging, we seek and use sustainable practices and materials, and source everything directly from local suppliers.
Our inspiration source is the women themselves who define what She Is Rebel stands for — strong, passionate, courageous with an unapologetic attitude. We design bold wardrobe essentials in feminine silhouettes to complement their stories. In every design we showcase the rebellion with a subtle statement detail. We are also meticulous about fabric and fit. We sample each piece on different body types to achieve figure-flattering proportions. Using sustainable fabrics and materials, we bring our designs to life in limited amounts to celebrate our uniqueness.
We eliminate middlemen and traditional costs, instead partner up directly with family-run ateliers in Turkey. This allows us to offer you well-crafted pieces at direct-to-women prices. Our partner ateliers are dedicated to superior craftsmanship and quality for generations. They are also certified by international institutions such as OEKO-TEX, ISO, GRS, GOTS for consistently providing good-quality products as well as the best possible workplace health and safety.
We work with award-winning fabric-producers, including the first vegan fabric-producer in the world (certified by V-label).
Vegan textile process doesn't use any animal product from raw materials to finished goods, hence no animal protein contamination to your skin. Fibers, chemicals, dyestuff and other solvents are specially selected and processed in a new environmentally responsible production technique. In other words, vegan fabrics are cruelty-free, free of protein and biodegradable.
Our fabric producers are OEKO-TEX certified. In other words, there is no harmful substance in any stage of processing. Here are the fabrics we are using at She Is Rebel:
∙ TENCEL™ Lyocell
TENCEL™ branded lyocell fibres are among the most environmentally friendly fibres which are regenerated from wood cellulose obtained from sustainably grown forests (largely eucalyptus trees). They are treated in a closed loop process in which solvents are recycled with a recovery rate of 99.5%. The tiny amount of remaining emissions is decomposed in biological purification plants.
TENCEL™ fibres are soft, durable, breathable. Garments made of TENCEL™ fibres are also less prone to shrinking, wrinkling and bacteria. Many say TENCEL™ fibres are the holy grail of all fibres. We couldn't agree more.
She Is Rebel is an official partner of TENCEL™, a cool way of saying our pieces containing TENCEL™ fibres come from a certified source.
Cupro is a regenerated cellulose fabric made from cotton waste, meaning 100% plant-based and biodegradable. It’s produced in a closed loop which means the chemicals used can be extracted afterwards and the water can be reused.
Cupro keeps you cool in summer, warm in winter. It is lightweight and drapes beautifully. Clothes made of cupro have smooth hand feel, deep color and better moisture control.
Rayon is the first man-made fiber as a substitute for silk. It is composed of regenerated and purified cellulose derived from sources such as wood and agricultural products. Rayon has several types such as viscose, modal and lyocell. Each of them goes through different manufacturing processes, so the properties of the finished product differ.
Many characteristics of rayon are similar to cotton. It is also known with its high-performing and quality nature as well as silky feel and beautiful drape.
Viscose is derived from the cellulose or wood pulp from regenerative trees such as eucalyptus, beech and pine, as well as plants such as bamboo, soy and sugar cane. As a plant-based fiber, viscose is not toxic or polluting, but its manufacturing process can be. We only source viscose whose manufacturing is certified as eco-friendly.
Viscose is a more durable and animal-friendly alternative to silk.
Linen is an ancient sustainable fabric made from the stem of the flax plant. It requires way less water to grow compared to traditional cotton.
Linen warms you in winter and cools you in the warmer months. Linen clothing is breathable and naturally moth resistant. It gets stronger with every wash.
∙ Organic cotton
Organic cotton is grown by removing the pesticides and other chemicals. It is a natural, renewable and biodegradable fiber. It also has less impact on both environment and workers. We source only GOTS certified organic cotton from Turkey. Good to note the cultivation of GM (genetically modified) cotton is forbidden in Turkey.
Cotton is a body-friendly fabric with its very breathable, absorbent, comfortable characteristics.
Our wool-based fabrics are produced by wools obtained from the tailpiece of the unshaved sheep, known as 'mulesing free wool' (no cutting skin). This is certified under the 'Animal Welfare' product range.
Wool feels natural, drapes well and returns to its natural shape thanks to its elastic character. It is also a moisture-wicking and odor-fighting fabric.
∙ Recycled/dead-stock fabrics
We are always on the lookout for surplus fabrics to buy directly from fabric-producers. We also source recycled fabrics that are recovered from dead-stock or other textiles (mostly polyester). Surplus and recycled fabrics save natural resources and give second chance to textiles instead of ending in a landfill.
As we have no control over its making in the first place, we have to get creative to design with these kind of fabrics. This is a cool factor for us.
We use recycled plastic and compostable garment bags. Our neck and garment care labels are made from recycled fabrics. Our packagings are recyclable, made from sustainably forested papers or recycled materials. We also use only email invoicing.
We think unboxing experience is overrated (and not so sustainable). You keep the product, not the package. We ship carbon neutrally with minimum packaging. Our garments are transported by road where possible.
We think education is the first step to learn how to make a life. We up-cycle our textile wastes into new fashion pieces like accessories and donate all proceeds to girls education (from primary school to university) through an NGO dedicated to give girls equal access to education and opportunities in Turkey.