We rebel against the traditional fashion.
She Is Rebel was born from a desire to offer fashion pieces that bring together style and sustainability at realistic price for women around the world.
The founder and the creative director behind She Is Rebel, Melis Sawerschel is a materials engineer with a master's in business who spent her career driving digital projects at big companies — until her passion for fashion took over. Since 2017, She Is Rebel dresses women who are rebel at heart, follow what they believe and stand out naturally.
We like making you feel special
She Is Rebel's design mission is to make you stand out from the crowd with bold wardrobe essentials in effortlessly feminine silhouettes. Each piece is treated as a style statement, and shaped by our love for classy cuts with bold twists and mixing current with timeless appeal. Embraced waists, pronounced flares, elegant décolletés and standout prints reveal the rebel statement in every She Is Rebel design.
We are meticulous about fabric and fit. Each piece is sampled on different body types to achieve figure-flattering proportions. From sourcing to shipping, we ensure sustainable practices at every step of the making, with every component being sourced directly from local suppliers in Turkey. We also eliminate middlemen, third-party suppliers, wholesalers to offer a fair price. Business communities call this direct-to-consumer, you can call it win-win.
We partner up with family-run factories in Turkey who are praised for their superior craftsmanship and quality for decades. They share a common vision of sustainability and social responsibility with us.
They bring our sketches to reality within 8-10 weeks. Instead of big seasonal collections, we make a small selection of the best styles in limited amounts and refresh our stocks frequently. This helps us create the most wanted designs to wear now.
Our partners are certified by Control Union and ISO for providing consistently good-quality products and services as well as the best possible working conditions and workplace health and safety, according to international standards.
Oh, they also offer Turkish tea continuously. A big fringe benefit for us.
We work with award-winning fabric-producers including the first vegan fabric-producer in the world (certified as Vegan V-label). All our fabric producers are OEKO-TEX certified. In other words, there is no harmful substance in any stage of processing.
Vegan textile process has no animal product from raw materials to finished goods, hence no animal protein contamination to your skin. Fibers, chemicals, dyestuff and other solvents are specially selected and processed in a new environmentally responsible production technique. In other words, vegan fabrics are cruelty-free, free of protein and biodegradable.
If you feel a little more scientific, here are some info about our fabrics.
Tencel is one of the most environmentally friendly fabrics which is regenerated from wood cellulose from sustainably grown forests. (largely eucalyptus trees) Tencel is treated in a closed loop process in which solvents are recycled with a recovery rate of 99.5%. The tiny amount of remaining emissions is decomposed in biological purification plants.
Tencel is soft, durable, breathable. Garments made of Tencel are also less prone to shrinking, wrinkling and bacteria. Many say Tencel is the holy grail of all fabrics. We couldn't agree more.
Oh, by the way, we are an official partner of Lenzing, a cool way of saying our Tencel-based pieces are certified.
Cupro is a regenerated cellulose fabric made from cotton waste, meaning 100% plant-based and biodegradable. It’s produced in a closed loop which means the chemicals used can be extracted afterwards and the water can be reused.
Cupro keeps you cool in summer, warm in winter. It is lightweight and drapes beautifully. Clothes made of cupro have smooth hand feel and deep color with better moisture control, antistatic effect and supple touch.
Rayon is the first man-made fiber as a substitute for silk. It is composed of regenerated and purified cellulose derived from sources such as wood and agricultural products. Rayon has several types such as viscose, modal and lyocell. Each of them goes through different manufacturing processes, the properties of the finished product differ.
Many characteristics of rayon are similar to cotton. It is also known with its high-performing and quality nature as well as silky feel and beautiful drape. Viscose and rayon are usually used as synonyms.
Viscose is derived from the cellulose or wood pulp from regenerative trees such as eucalyptus, beech and pine, as well as plants such as bamboo, soy and sugar cane. As a plant-based fiber, viscose is not toxic or polluting, but its manufacturing process can be. We only source viscose whose manufacturing is certified as eco-friendly.
Viscose is a more durable and animal-friendly alternative to silk.
Linen is an ancient sustainable fabric made from the stem of the flax plant. It requires way less water to grow compared to traditional cotton.
Linen warms you in winter and cools you in the warmer months. Linen clothing is breathable and naturally moth resistant. It gets stronger with every wash.
To get the better of cotton, organic cotton is grown by removing the pesticides and other chemicals. It is a natural, renewable and biodegradable fiber. It also has less impact on both environment and workers. We source only GOTS certified organic cotton from Turkey. Good to note the cultivation of GM (genetically modified) cotton is forbidden in Turkey.
Cotton is a body-friendly fabric with its very breathable, absorbent, comfortable characteristics.
Our wool fabric is produced by wools obtained from the tailpiece of the unshaved sheep, known as 'mulesing free wool'. This is certified under the 'Animal Welfare' product range.
Wool feels natural, drapes well and returns to its natural shape thanks to its elastic character.
We buy surplus fabrics directly from producers and source recycled fabrics that are recovered from plastic bottles, dead-stock or other textiles (mostly polyester). Surplus and recycled fabrics save natural resources and give second chance to textiles instead of ending in a landfill.
As we have no control over its making in the first place, we have to get creative to design with these kind of fabrics. This is a cool factor for us.
Take more than just our word. Here are some certifications from our fabric suppliers:
Packaging and other supplies
We are continuously looking for supplies made from responsible sources. Our clothing labels are made from recycled fabrics. Our garment packaging bags are 100% plastic-free and compostable which is made of corn starch.
All our paper-based packagings are chosen carefully and recyclable, which are made from sustainably forested papers or recycled materials. We also use email invoicing for both online and offline shopping to save paper.
We think unboxing experience is overrated (and not so sustainable). You keep the product, not the packaging. No biggie.
We ship carbon neutral with our local Swiss Post. We use minimum packaging so that the reduced weight and size require less energy (and cost), hence less carbon footprint. How smart.
Ecommerce and pop-up store
We are exclusively available in our own channels - aka sheisrebel.com and our own pop-up stores.
Our pop-up stores allow us to meet you directly and incorporate your feedback into our next designs and business decisions. We maintain a simple web-site design that is user-friendly, energy-efficient and speedy. A university research states online retail consumes 30% less energy than traditional retail. High five to us for being digital geeks.
We think education is the first step to learn how to make a life.
We up-cycle our textile wastes into new fashion pieces like accessories and donate all proceeds (we mean 100%) to girls education in Turkey. This is close to our heart. Because our Istanbul-born Founder, Melis owes her today's success to the scholarships she received during her education.
Join the rebellion.