In here, we are always rebel.


She Is Rebel is born for the rebellious ones, the misfits, the badasses, the genius ones, the rule-makers. Those nobody can classify or understand why they do what they do, but they simply do it because they believe so.

Founded by multidisciplinary entrepreneur Melis Sawerschel, She Is Rebel celebrates the power of women through feminine, bold and sustainable collection of style.



Our rebellion


She Is Rebel is fashion brand for intelligent, bold and powerful women in style.


For centuries, we have been told to break the rules. We believe the opposite. Because true rebels are the ones who make the rules.

We are among them. 

Our Rebellion is a state of mind, not a statement of opposition. 

We end the era of empowering women, we start the era of powerful women who live, feel, choose like rebel in their lives. 

Because we believe the blonds are smart, the intelligent are sexy. Because no matter where we stand in life, the power resides in every single one of us.

That's why She Is Rebel was born.  





She Is Rebel is online fashion brand and magazine for intelligent, bold and powerful women in style.


She Is Rebel's style is the union of power cuts, embraced femininity and bold prints. Every piece is designed with She Is Rebel's Women's lifestyle in mind and with the aim of flattering her silhouette. So that, she makes her style statement and channels her power into work, after-party, weekend, or whatever occasion. 

All the pieces are made with partners who value their people and the planet as much as we do, and fit-tested by our Founder. Our fabrics come from Turkey which are recycled or certified as eco-friendly. Our workshops and suppliers are mostly based in Istanbul (Turkey), and certified for ethical and eco-friendliness compliance. 

Discover our design process and sustainable practices.





She Is Rebel is the fashion brand for intelligent, bold and powerful women in style.


We are some of the most rule-bending people in business. We think fashion is our chosen skin. Every day we are driven by the passion of dressing and inspiring women through well-defined, fair-priced and sustainably made style choices.

We also strive for a hassle-free shopping experience we'd like for ourselves. Our highly rated customer service delivers personalized advice and 7/24 support to make your experience as stylish as our clothes. 

She Is Rebel is available exclusively online and through its own pop-ups in various cities.   




Meet the Founder

Why She Is Rebel

Design process

Sustainable practices