We dress and inspire women who take the world by storm with intelligence, boldness, power.

She Is Rebel is born for the rebellious ones, the misfits, the badasses, the genius ones, the rule-makers. Those nobody can classify or understand why they do what they do, but they simply do it because they believe so.
Founded in 2017 by Turkish Entrepreneur Melis Sawerschel, a natural rebel both in character and aesthetic, She Is Rebel is a Zürich-based online fashion brand offering stylish clothes in sustainable ways and cultural inspirations about powerful women’s lifestyle.

She Is Rebel is online fashion brand and magazine for intelligent, bold and powerful women in style.REBELLION is power.

For centuries, we have been told to break the rules. We believe the opposite. Because true rebels are the ones who make the rules through their intelligence, boldness and power, then take the world by storm.

We are among them.

We end the era of empowering women, we start the era of powerful women, who are rebels in the act, in the mind and at the heart and who get what they want. Because we believe the blonds are smart, the intelligent are sexy and no woman needs empowerment.

Our Rebellion is a state of mind, not a statement of opposition. No matter where we stand in life, power resides in every single one of us.

That's why She Is Rebel was born.  

She Is Rebel is online fashion brand and magazine for intelligent, bold and powerful women in style.STYLE is united with intelligence, boldness, power. 

She Is Rebel's feminine cuts and love of boldness make women stand out while channeling their inner power into office, after-party, weekend, or whatever occasions they want to rock.

Our pieces are fit-tested by our Founder Meliscommitted to have your love for years to come. Our fabrics are chosen with utmost care for their quality and longevity. All garments are produced in factories worldwide - in generations-old ethical factories & small ateliers in Turkey, and local garment suppliers of European and oversea manufacturers in Paris matching our high quality standards.

Ps. No woman seen across She Is Rebel is photoshopped. 

She Is Rebel is online fashion brand and magazine for intelligent, bold and powerful women in style.OUR TEAM is as stylish as intelligent.

We are some of the most intelligent, rule-bending and stylish women in digital and fashion businesses.

Zürich is our rebel HQ for all boring but essential business stuff to keep She Is Rebel running. Our creative team is in the world’s fashion capital Paris, bringing you the beautiful editorials with a rebel mindset. Our main manufacturing center is in Istanbul, the most beautiful city in the world according to our Founder, indulging you with fair price and superior craftsmanship.

We strive mightily for a hassle-free shopping we want for ourselves. Our highly rated customer service delivers personalized advice and 7/24 support worldwide to make your experience as stylish as our clothes.



Discover Why She Is Rebel

Sustainability at She Is Rebel

Get to know the Founder, Melis